Our Journey: From Vision to Reality

2018: The Spark of an Idea

It all began with a deep-rooted passion for football and a desire to create high-quality, stylish kits that players would be proud to wear. We envisioned a brand that not only delivered performance but also embraced individuality and creativity. Late-night brainstorming sessions and countless sketches set the foundation for what would soon become a transformative journey in the world of sportswear.

2019: Taking the First Steps

After months of research and development, we launched our first collection of football kits. We focused on collaborative designing, premium fabrics, and reliability. Each piece was crafted with athletes in mind, ensuring comfort and durability. The response was overwhelmingly positive, with local clubs and teams eagerly embracing our products, marking the beginning of our brand’s journey into the competitive sportswear market.

2020: From Side Hustle to Full-Time

As word spread and demand grew, it became clear that our side project was ready to become a full-time business. Transitioning to a full-time commitment was both exhilarating and daunting. We streamlined our operations, established stronger relationships with suppliers, and invested in marketing to reach a broader audience. This pivotal shift allowed us to focus on our mission and elevate our brand to new heights.

2021: Expansion Begins

Recognising the need for increased production capacity and control of the product, we made a significant leap by purchasing our first factory here in the north of England. This move not only allowed us to keep pace with rising orders but also gave us greater control over quality and production timelines. Our dedicated team worked tirelessly to optimise processes and ensure every kit met our high standards. This investment marked a major milestone in our journey, enabling us to build a solid foundation for future growth.

2022: Outgrowing Our Space

As our brand continued to gain momentum, we quickly outgrew our factory. The challenge of scaling up operations became evident, as we faced production bottlenecks and increasing lead times. We recognized the importance of adaptability and began exploring new solutions to meet demand while maintaining our commitment to quality. This period was both challenging and enlightening, teaching us valuable lessons about growth and resilience.

2022: New Partnerships

To address our growing needs, we sought out new partnerships and additional facilities that could enhance our production capabilities. This exploration led us to collaborate with several manufacturing partners who shared our vision for quality and innovation. These strategic relationships allowed us to diversify our production and optimise workflows, ensuring we could continue to deliver exceptional products to our customers.

2023: Diversifying Our Offerings

With a strong foundation in football, we set our sights on diversifying into new sports, including padel. This decision was driven by market research and a desire to reach new audiences. We embraced the unique aspects of padel culture, developing specialised kits that cater to players’ needs. This expansion not only broadened our product line but also positioned us as a versatile brand in the sportswear industry.

2024: Global Inspirations

Our journey took us to Munich, where we sought out the latest fabric innovations to enhance our designs. Immersing ourselves in the world of textiles, we discovered cutting-edge materials that would elevate the performance and aesthetics of our products. This trip reinforced our commitment to quality and sustainability, ensuring that every kit not only looks great but also performs at the highest level.

2024: Padel in Barcelona

Traveling to Barcelona allowed us to dive deep into the vibrant padel scene. We engaged with local players, learned about their needs, and gathered insights that would inform our new collections. This experience not only inspired our designs but also fostered a sense of community around our brand. By understanding the culture and passion behind padel, we were able to create products that resonate with players and elevate their game.

The Road Ahead

While we’ve achieved significant milestones, we recognize that our journey is far from over. We’re excited to continue exploring new horizons, expanding into additional sports, and innovating our product offerings. With a dedicated team and a vision that keeps evolving, we’re committed to pushing the boundaries of sportswear and inspiring athletes around the world.